What’s Sparo’s Win – Win – Win - The Triple Bottom-Line

Host Rob Sobhani discusses how Sparo’s triple bottom line effect – or “win, win, win” – can achieve online retail’s holy grail of lowering cart abandonment and increasing conversion. By democratizing giving, consumers can have the joy of giving to a charity of their choice at the checkout via the Sparo plugin. With full transparency, the consumer knows that the donation via Sparo has had a specific impact.