Charity Choices: Can we democratize the shopping checkout experience?

Host Rob Sobhani discusses the possibility of empowering shoppers. Rob talks about soccer’s famed Premier League club Liverpool F.C., whose fans love to purchase the bright red team gear. What if those fans could donate at the checkout online to any charity they choose? What if everybody everywhere could? Sparo is collaborating with Microsoft to realize its vision of uniting the world around philanthropy.